Let’s sneak peek into some core statistics. According to the World Tourism Organization, in 1999, over 593 million international travellers were 60 years and older. This figure accounted for around 1/3 of holiday spending. Now this number is projected to...
Continue ReadingIf you’re running a hotel or Resort, availing the service of Booking Master's Hotel Revenue Management Software is the best business decision you can make. Revenue management basically involves forecasting demand, setting prices, and optimizing inventory to maximize revenue and...
Continue ReadingToday, effective communication plays a pivotal role for successful businesses and their customers. Nowadays, guests prefer to interact with the Hotel Team effortlessly using texts, images, and emojis. Hence, Messaging apps like WhatsApp, Facebook Messenger, etc., are the most preferred...
Continue ReadingIn the Hotel Industry, Hoteliers should consider demand analytics as it is a crucial tool that can be used to determine pricing. In this context, seasonality (high and low seasons) plays a key role. In the high seasons, due to...
Continue ReadingA ‘Channel’ is a third-party website. It is often referred to as an Online Travel Agent (OTA). These third-party websites allow users to search and book Hotel Rooms and Flights. These channels get into an Agreement with the Hotelier. As...
Continue ReadingIntroduction An effective hotel marketing strategy can help you shine and stand out from the rest in the Hotel Business. You can employ a number of sales strategies to market and sell your hotel rooms. These strategies not only maximize...
Continue Reading"Profit in business comes from Repeat customers, Customers that boast about your service, and that bring friends with them" - W. Edward Deming. Repeat customers are your loyal customers as they had a great experience with your brand in the...
Continue ReadingA Modern Hotel PMS helps in improving the guest experience, makes operations more efficient, and increases profitability. With various PMS software available in the market offering multitudes of features, it is important to choose the right PMS for your Hotel/Resort....
Continue ReadingPeak season is the best for the Hotelier as there is high demand and an influx of guests. During high season, it's quite easy to achieve full hotel occupancy. However, the Hotel's low season is a harsh reality of...
Continue ReadingArtificial Intelligence (AI) is rapidly transforming the Hotel Industry. AI can improve efficiency, increase revenue, and enhance guest experiences. Applications of AI in Hotel Industry. Personalised Guest Experiences. Targeted services to guests based on their preferences and behaviors. Predict equipment...
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