Applications of AI in Hotel Industry

  • 16th September 2023
  • Property Management System

Artificial Intelligence (AI) is rapidly transforming the Hotel Industry. AI can improve efficiency, increase revenue, and enhance guest experiences.

Applications of AI in Hotel Industry.

  • Personalised Guest Experiences.
  • Targeted services to guests based on their preferences and behaviors.
  • Predict equipment failures and maintenance needs.
  • 24/7 customer service with AI-powered chatbots.
  • Dynamic room price adjustment based on supply, and demand. Result:  Increased revenue and improved occupancy rates.
  • Optimisation of energy usage.
  • Facial recognition technology for check-in and security purposes.
  • Hands-free control over room features and services with AI-powered voice assistants, such as Amazon’s Alexa.
  • Automation of repetitive and time-consuming tasks.
  • Predictive and prescriptive analytics — improved ROI.
  • In-person customer service.
  • Artificial intelligence can help analyze consumer attitudes.
  • Sentiment analysis for better offerings to guests.
  • Real-time recommendations and a dynamic pricing structure.
  • Detection of the most effective distribution channels and adjust prices to appeal to specific customer groups.
  • Streamlining of Loyalty Programs.
  • Usage of customer data to curate personalized offerings for repeat guests.
  • Monitor the amounts and types of food purchased and consumption rates.
  • Predict requirements more accurately, avoiding waste and ensuring that ingredients don’t run out.
  • Predict the use of utilities such as power and water, tracking consumption and reducing costs here.  For example, in-room heating and air conditioning can be connected to the hotel’s PMS so energy isn’t wasted on unoccupied rooms.

Back to Top