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Applications of AI in Hotel Industry

Artificial Intelligence (AI) is rapidly transforming the Hotel Industry. AI can improve efficiency, increase revenue, and enhance guest experiences.

Applications of AI in Hotel Industry.

  • Personalised Guest Experiences.
  • Targeted services to guests based on their preferences and behaviors.
  • Predict equipment failures and maintenance needs.
  • 24/7 customer service with AI-powered chatbots.
  • Dynamic room price adjustment based on supply, and demand. Result:  Increased revenue and improved occupancy rates.
  • Optimisation of energy usage.
  • Facial recognition technology for check-in and security purposes.
  • Hands-free control over room features and services with AI-powered voice assistants, such as Amazon’s Alexa.
  • Automation of repetitive and time-consuming tasks.
  • Predictive and prescriptive analytics — improved ROI.
  • In-person customer service.
  • Artificial intelligence can help analyze consumer attitudes.
  • Sentiment analysis for better offerings to guests.
  • Real-time recommendations and a dynamic pricing structure.
  • Detection of the most effective distribution channels and adjust prices to appeal to specific customer groups.
  • Streamlining of Loyalty Programs.
  • Usage of customer data to curate personalized offerings for repeat guests.
  • Monitor the amounts and types of food purchased and consumption rates.
  • Predict requirements more accurately, avoiding waste and ensuring that ingredients don’t run out.
  • Predict the use of utilities such as power and water, tracking consumption and reducing costs here.  For example, in-room heating and air conditioning can be connected to the hotel’s PMS so energy isn’t wasted on unoccupied rooms.

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