Category: Digital Marketing

Today, effective communication plays a pivotal role for successful businesses and their customers. Nowadays, guests prefer to interact with the Hotel Team effortlessly using texts, images, and emojis. Hence, Messaging apps like WhatsApp, Facebook Messenger, etc., are the most preferred communication channels.

Hoteliers too need a quick and efficient way to communicate with their customers.

In order to satisfy Guest’s needs and build lasting customer relationships, Booking Master’s WhatsApp Messaging API is the perfect solution.

Rationale:  More than 2 billion customers from over 180 countries use WhatsApp regularly to stay connected. Clearly, WhatsApp Business API is gaining prominence.

Hotels can easily leverage WhatsApp to improve their communication with guests and drive more conversions.

Booking Master’s WhatsApp Integration Service

WhatsApp integration helps Hotels increase direct booking conversion rates by up to 112%. Hoteliers can leverage WhatsApp to drive effective guest communication and more lead conversions to generate high revenue in the Hotel Business.

Key features

✅ Improved Guest Communication

✅Automatic Greeting Message

✅Birthday and Anniversary Wishes

✅ Booking Confirmation Messages

✅ Check-in Messages

✅ Google Map Location sharing before Check-in

✅ Intercom Number, Restaurant Link, Special Dishes Messages post Check-in

✅ Sight- seeing offer Messages

The possibility of opening a WhatsApp message is 98 percent. This is five times higher than emails and SMSes. Additionally, it has a conversion rate of 45-60 percent, 12 times higher than the other two traditional communication channels. These statistics are significant and underscore the importance of leveraging WhatsApp.

Nowadays, online travel agencies (OTAs) like MakeMyTrip and Booking.com have now capitalised on this trend to drive more conversions and ensure a seamless guest experience.

Benefits of Booking Master’s WhatsApp Integration Service

WhatsApp can be used to remind guests that they are coming to stay at your Hotel/Resort. You can create a seamless experience by sending them a booking confirmation on WhatsApp, which reduces the hassle of guests going through their emails to find the booking voucher.

WhatsApp is a very effective tool for capturing abandoned bookings. There are high chances of witnessing significant conversions when the Hotelier sends personalized offers or discounts to potential guests who have quit their booking journey midway.

As a Hotelier, you can drive more upsells through WhatsApp on the day of arrival. More upsells equals more revenue.

Next, you can leverage WhatsApp by requesting for guest feedback on the day of departure. These would boost your customer reviews and also provide valuable insights.

Pre-arrival

Hoteliers can make use of WhatsApp to offer exciting upselling activities and other personalized services. 

• Early check-in and late check-out
• Room upgrades
• Pickup services
• Pet fees
• Spa and wellness services
• Breakfast buffet

Post arrival

Using WhatsApp upselling can be leveraged during the stay to offer various products and services.

• Attractions and event tickets
• Club facilities
• Private dining room
• Extended stays
• Renting a bike/ car
• Spa and wellness services

Post stay

While checking out, hotels can go the extra mile to impress guests with quality feedback. Hoteliers can offer guests a cab hiring service to the airport to ensure that guests leave with the best experience and hence give high ratings.

• Airport/city transport and transfers
• Discount vouchers for local businesses
• Luggage room

Closing Remarks

Upselling with WhatsApp will help the Hotelier boost revenue, build customer loyalty, and smoothen operations.  With Booking Master it becomes extremely convenient to understand customer requirements and preferences. Remember, the right way to upsell is to utilize the right techniques and understand your customers. And Booking Master’s WhatsApp API integration does play a crucial role in this.  

Introduction

An effective hotel marketing strategy can help you shine and stand out from the rest in the Hotel Business. You can employ a number of sales strategies to market and sell your hotel rooms. These strategies not only maximize sales but also ensure that the Hotel business is profitable at any given point.

In this article, we will pointwise highlight the best marketing methods and strategies used in the hotel industry/business:

Create Impactful content

Writing Blogs gives value to your potential guests. It is one of the best ways to drive traffic to your hotel’s website. In these blogs, promote the location and experience rather than just emphasizing lodging.

Powerful Hotel Marketing Campaign

Use content, ads, and other tactics to capture the attention and target people who are already interested in booking a hotel stay.

Local Marketing/Digital Promotion

Use digital tools such as websites, social media, search engine optimization (SEO) etc. to promote your Hotel room to local customers. Word of mouth is another important tool as it helps build trust with potential customers.

Search Engine Optimization (SEO)

Increase website traffic and build brand awareness by optimizing your website for search engines. SEO gives visibility to your Hotel and it fetches potential guests, to your Hotel website.

Chatbots

Chatbots build your Hotel brand’s reputation and help in conversions. It basically, increases communication, gives confidence to the visitor, and drives people down the Hotel booking process.

Use Social Media

Use social media platforms like  Facebook, Instagram, LinkedIn, and TikTok. Post pictures of your Hotel rooms and give updates to engage the audience.

Use Marketing Influencers

As a Hotelier you can entice many potential customers and persuade them to choose your Hotel by using an influencer who has a strong reputation and huge number of followers.

Build Credibility

Build a positive online reputation by getting feedback and reviews from previous visitors. This  “social proof” will drive Tourists to book your Hotel as they read reviews before reserving a hotel.

Data Analytics Tactics

Regularly track and analyze Hotel Booking performance by monitoring website traffic, conversion rates, traffic sources, and other relevant metrics. Make adjustments and improvements based on these findings.

Collaboration

Collaborate with event planners or companies as they design special rates, offers, and conditions for group bookings such as business travelers, wedding parties, conferences etc. They literally help in selling a larger number of rooms in one go.

WhatsApp/e-mail marketing

Drop personalized messages and emails containing special offers, and discounts to nudge potential guests and encourage them to book.

Re-marketing campaigns

Create personalized ads highlighting specific rooms/services/offers that typically align with the interests of potential customers.

Closing Remarks

There is no all-encompassing technique so the hotel sales strategy must be tailored to dynamic client requirements. The best way to outperform your competitors is to try various approaches to develop a brand identity and claim profitable outcomes in the changing Hotel business scenario.

Charge All Your Travel Electronics

Charge all your travel electronics at home before any business trip. Your phone battery can die quickly due to Calls and emails. So, a power bank can come in handy.

Hydrate

Make sure that you carry water while traveling. Dehydration can give you headaches and tire you out.

Hotel Location

Book a hotel that’s close to the client/ business location. This is to avoid early morning commutes, traffic delays, etc.

Eat enough

It’s important to keep Emergency Snacks like a few energy bars.

Right Workspace

Find the right workspace in your hotel in order to think clearly.

Avoid jet lag

A melatonin supplement and exercise can help you overcome jet lag.

Business Etiquettes

Do your research on business etiquette to crack that deal.

Firewall while using public internet

An updated antivirus and a firewall prevent anyone from accessing your data.

Set clear agendas

This is to optimize your productivity and to keep everyone on the same page.

Documents

Keep the necessary documents at hand like the ID card, passwords, tickets, etc.

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