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Month: November 2023

How to Drive Online Sales in the Hotel Business?

Posted on by adminBooking

By optimizing the Hotel website for SEO, implementing Booking Master’s property management system and using online marketing to reach potential guests the Hotelier can stay ahead of the competition and attract more bookings.

Some key steps to drive online sales are as follows:

  • User-Friendly Website Design.
  • Ensure a clean, intuitive, and responsive design.
  • Make navigation easy with clear menus and search functionality.
  • Optimize for mobile devices.
  • High-Quality Product Listings
  • Use high-resolution images and multiple angles.
  • Write detailed, informative product descriptions.
  • Highlight key features and benefits.
  • Include customer reviews and ratings.
  • Clear and Transparent Pricing
  • Display prices prominently.
  • Be transparent about additional costs (e.g., shipping, taxes).
  • Offer discounts, promotions, and bundles when possible.
  • Secure and Easy Checkout
  • Use trusted payment gateways.
  • Offer multiple payment options.
  • Implement a simple, multi-step checkout process.
  • Clearly indicate security measures (e.g., SSL certificates).
  • Customer Reviews and Social Proof.
  • Showcase positive reviews and testimonials.
  • Display trust badges and certifications.
  • Highlight endorsements or partnerships with reputable organizations.
  • Personalization
  • Recommend products based on customer browsing and purchase history.
  • Send personalized emails and offers.
  • Use customer’s name in communications.
  • Clear Calls-to-Action (CTAs)
  • Use persuasive CTAs like “Buy Now,” “Add to Cart,” or “Shop Now.”
  • Make buttons and links stand out with contrasting colors
  • Effective Product Presentation
  • Use videos to demonstrate products in action.
  • Offer 360-degree product views.
  • Use visual hierarchy to emphasize important information.
  • Customer Support and Communication
  • Provide easily accessible customer support channels
  • Offer chatbots for instant assistance.
  • Send order confirmations and shipping updates via email or SMS.
  • Trust and Security
  • Display trust seals, secure payment icons, and privacy policies.
  • Clearly communicate data security measures.
  • Offer a hassle-free return and refund policy.
  • Urgency and Scarcity
  • Use limited-time offers and flash sales.
  • Display low stock alerts to create a sense of urgency.
  • Highlight products trending or selling fast.
  • Abandoned Cart Recovery
  • Implement email or push notification reminders for abandoned carts.
  • Offer incentives to complete the purchase, such as discounts or free shipping.
  • Cross-Selling and Upselling
  • Suggest related or complementary products during the shopping journey.
  • Offer product bundles or upgrades.
  • A/B Testing and Optimization
  • Continuously test and optimize website elements, CTAs, and product listings.
  • Analyze user behavior to identify areas for improvement.
  • Fast Loading Times
  • Ensure quick page loading times to prevent frustration.
  • Optimize images and minimize unnecessary scripts.
  • Social Media Integration
  • Promote products on social media platforms.
  • Allow customers to share their purchases on social networks.
  • Responsive Customer Service
  • Address customer inquiries and issues promptly and professionally.
  • Use chat support for real-time assistance.
  • Local and Global Shipping Options
  • Offer various shipping options, including express and international.
  • Clearly communicate delivery times and tracking information.
  • Follow-Up and Retention
  • Send post-purchase thank-you emails.
  • Encourage repeat purchases with loyalty programs or exclusive offers.
  • Analytics and Metrics
  • Track website traffic, conversion rates, and customer behaviour.
  • Use data to make data-driven improvements.

By implementing these points and continuously refining your approach based on customer feedback and data analysis, you can increase the likelihood of driving customers to make a purchase and improve your online sales performance.

Benefits of Virtual Tour for Hotels and Resorts

Posted on by adminBooking

Nowadays, potential customers prefer to visualize and learn more about a product or service before they make a purchase.

Thus, driving guests to book your Hotel Room Online requires a combination of effective strategies and practices to create a seamless and persuasive experience. 

A Virtual Tour of Your Hotel/Resort is indeed the best way to build the trust of potential guests and substantiate your claims pertaining to the quality of rooms and services. A virtual tour is a 360-degree, interactive tour of your hotel. This allows guests to catch a glimpse of your property from the comfort of their own homes.

Here are the benefits of providing a Virtual Tour for your Hotel:

Improves Website Traffic and Bookings

Customers spend way longer on their Hotel websites, that showcase virtual tours. Reports show that there are more clicks and more views. Virtual tours have a positive impact on the purchasing decisions of potential guests.

Promotes Hotels

Hotel Virtual Tours are a great way to reach a wider audience. It lets them perceive closely what exactly your hotel offers without the need for a physical visit.

A Crucial Hotel Marketing Strategy

Hotel Virtual Tours are interactive in nature.  These tours can be shared on your website and social media platforms like Facebook, Twitter, Instagram, and YouTube. This is perhaps the most effective means to boost your Hotel’s SEO and reach new customers.

Best way to showcase amenities

Hotel Virtual Tours helps the Hotelier showcase amenities that can illustrate what kind of experience a guest would have at your property.

Using a virtual tour, a Guest can view everything starting from rooms and banquet facilities to amenities.  This definitely boosts sales.

Saves a Client’s Valuable Time

Hotel Virtual Tours helps save precious time for potential guests.

A Larger Customer Base

Reading about amenities from a list and viewing a picture of the property are two completely different things.

A virtual tour of a property leads to higher conversion rates as well as higher sales.

Encourages upselling

Visual treats entice guests to take a room upgrade or spend on a service like a candlelight dinner/pool party etc. Virtual Tour is indeed a perfect strategy to earn more Revenue.

Realistic Depiction of Accommodation

While other Hotels upload edited photos and galleries of their rooms, a virtual tour of your Hotel can give a realistic expectation.

Hotel Virtual Tours gives a realistic depiction of your accommodation to avoid any disappointment once Guests check-in. 

Improved SEO

Hotel Virtual Tours can help improve your hotel’s search engine ranking on Google. Thus, your hotel is more likely to appear in search results when potential guests are looking for Hotels and Resorts.

Final Thoughts

In short, use virtual tours of your hotel to stay ahead in the competition. Thousands of people search for Hotels like yours on a daily basis. So, it is important for hotels to reach potential customers. Hotel Virtual Tours can increase your overall bookings. It will lead to higher conversion rates and higher sales. It’s important to allow your potential customers to have an in-depth visual experience before they visit your Hotel.

The Benefits of Booking Master’s Booking Engine

Posted on by adminBooking

What is a Booking Engine?

A booking engine is an online software application. It is used by businesses to automate the process of booking various services.

In the Hotel Industry, a Booking Engine allows guests to search for room availability and make reservations directly from the Hotel’s website.

Booking Engine has features such as real-time availability and pricing, secure payment processing, and confirmation emails. Booking Engine allows hotels to manage and automate their room inventory, rates, and reservations.

Working of an online Booking Engine

Booking Master’s Online Booking Engine works by integrating with your hotel’s website and securely processing online reservations. These reservations are then transferred to the Booking Master’s Property Management System for easy management.  (Integrated)

Why does your Hotel need Booking Master’s Booking Engine?

Reduces dependency on OTAs

Metasearch engines and OTAs help Hotels draw a huge pool of potential guests quickly and efficiently. However, OTAs such as Booking.com and Airbnb, charge a big chunk of commission per reservation.

Booking Master’s Booking Engine helps you get rid of this huge commission.  Using this, guests can make direct reservations through your Hotel’s website. Direct bookings reduce the amount paid to OTAs in the form of commissions.

Improved customer experience

Booking Master’s Hotel Booking Engine improves Guest experience by providing real-time access to room availability and rates. In this way, users can book rooms and confirm their reservations instantly.

Booking Master’s Booking Engine also provides customized recommendations based on the guest’s search history and preferences. This tailored approach helps in finding the best room and service for a particular Guest and enhances the overall experience.

Booking Master’s Booking Engine also offers a secure payment processing system along with a number of payment options. This makes the entire booking experience hassle-free, seamless, and convenient for the user.

Booking Engine not only improves customer satisfaction but also encourages repeat bookings.

Increased Revenue

Booking Master’s Booking Engine enables direct bookings through the Hotel website, eliminating the need for third-party booking sites thereby reducing commission fees. It thus helps businesses increase revenue significantly.

Increased Efficiency

Booking Master’s Booking Engine Software automates the entire booking process. The need for manual tasks such as managing reservations, room inventory, and rates gets reduced. This improves efficiency and frees up staff time. The staff can now focus on other important tasks that pertain to business development.

Upsell Services

Booking Master’s Booking Engine allows you to easily create, promote, and sell additional services online directly through the Hotel website. Also, the Hotelier can add extra services with rooms and sell them in the form of packages. This will in turn increase the hotels’ revenue.

Stand apart in the competition

Using Booking Master’s Booking Engine the Hotelier can offer better packages through the Hotel Website to provide the best guest experience.

Valuable insights into business performance

Booking Master’s Booking Engine helps the Hotelier in tracking and focusing on strategic areas to grow the Hotel Business.  It gives information based on guest preferences, likes, dislikes, and much more.

Faster Booking Process

Using Booking Master’s Booking Engine Guests can make bookings from any device- PC, tablet, or smartphone. Also, guests can check room availability, current offers, view room photos, rates, etc. The entire booking process is very fast and hassle-free.

Closing Remarks

Booking Master’s Booking Engine is an essential tool for all types of hotels and resorts that are looking to streamline the booking process and increase direct bookings.

It offers guests a seamless and convenient booking experience while improving the operational efficiency of the Hotel.

Booking Engine offers a wide range of benefits for both hotels and their guests. These include personalized recommendations and secure online payments with direct bookings. 

In a nutshell, Booking Master’s Booking Engine is a critical investment for any hotel looking for sustainable long-term growth amid the cut-throat competition of the Hotel Industry.

Time to Target the Senior Tourism Market

Posted on by adminBooking

Let’s sneak peek into some core statistics. According to the World Tourism Organization, in 1999, over 593 million international travellers were 60 years and older. This figure accounted for around 1/3 of holiday spending. Now this number is projected to reach 2 billion trips annually by 2050. And that’s purely because seniors will comprise nearly a quarter of the world’s population by 2050, compared to only 10% in 2000. From this, we can conclude, that seniors will be responsible for more holiday spending in the future than all of the younger age groups combined.

So, it’s important on the part of Hoteliers to make their property senior citizen-friendly as Hotel experience plays a crucial role in a senior’s overall travel experience. In comparison to younger travellers, Seniors have different needs and preferences. Hence, their hotel experience should cater to their unique requirements. The most common travel-related concerns that seniors have raised include physical limitations, mobility issues, security, comfort, and health concerns.

Hoteliers can take multiple steps to make hotels more accommodating for seniors:

Accessibility

In order to ensure that seniors with mobility issues can access the hotel easily Hotels should ensure that the hotel has wheelchair ramps. Lifts and Elevators should be installed in the hotel to make it easier for seniors to move between floors. Doorways in the hotel should be wide enough to accommodate wheelchairs. Parking spots near the entrance of the hotel should be accessible so that seniors can park close to the hotel entrance. Handrails should be installed by Hoteliers Hotels to make sure that seniors with mobility issues can move around the hotel safely.

Rooms need to be accessible

Non-slip mats in the bathroom,  Low beds, wheelchair-accessible showers, etc are some of the features Hotels need to implement to make it easier for seniors. If the hotel has no elevator, there must be a provision in which seniors can get guaranteed ground-floor rooms.

Security Measures:

Security measures like surveillance cameras and security guards are not negotiable to make seniors feel safer while staying at the hotel.

Handling Emergencies:

Senior Travellers should be furnished with important information like emergency contact information of hotel staff, local emergency services, and nearby hospitals. Hoteliers need to ensure that staff members are trained in emergency response procedures, including first aid and CPR. Emergency alarms should be installed in the room and washrooms which can be activated in case of an emergency.

Adequate lighting in the room

Seniors usually have vision problems. So, good lighting is essential for seniors. Hoteliers must ensure that there is enough lighting in the room to allow seniors to move around safely and easily. There should be bright illumination, in areas such as the bathroom and bedside. Additional lighting sources, such as reading lamps, should be provided so that seniors can read or perform other tasks comfortably.

Healthy Food:

Low-sodium, low-fat, low-oil and gluten-free food options must be included in the Menu, to accommodate seniors with specific dietary requirements.

Additional amenities:

Additional amenities and services, such as tea makers, extra pillows, blankets, or room service, should be in place to ensure seniors’ comfort while staying at the hotel. Hoteliers can also provide guests with emergency kits containing items such as flashlights, and first aid supplies.

Final Thoughts

The senior tourism market is often overlooked. As the aging population grows, they’ll be the top travel spenders in the future. Hence, to make the most of it Hoteliers should pay attention to this.

The calm, comfort, and accessibility of hotels constitute the variables that may influence the choice of senior citizen travelers.

BENEFITS OF REVENUE MANAGEMENT SYSTEM

Posted on by adminBooking

If you’re running a hotel or Resort, availing the service of Booking Master’s Hotel Revenue Management Software is the best business decision you can make.

Revenue management basically involves forecasting demand, setting prices, and optimizing inventory to maximize revenue and profitability. Managing the Revenue effectively helps hotels and Resorts increase their occupancy, average daily rate (ADR), and revenue per available room (RevPAR). These are the key metrics that are used to measure their financial performance.

Benefits of booking Master’s revenue management for hotels:

Features and Benefits of Booking Master’s Revenue Management System (RMS)

Demand Forecasting

Forecasting in the hotel industry involves predicting the future demand for rooms and other hotel services. This can help the Hotelier in making informed and well-calculated decisions in terms of price of service, staff management, and marketing strategies.

Reporting Tools

Booking Master’s RMS is equipped with top-notch Reporting Tools that provide valuable insights and assist in making financial or revenue-related decisions.

Boosts Revenue and Profitability

Booking Master’s RMS optimizes prices and inventory based on demand and competition. Thus, Hotels can maximize their revenue per available room (RevPAR) and overall revenue. RMS has the ability to automatically increase a hotel’s revenue.

Improved Occupancy

Booking Master’s Revenue Management System can help hotels improve their occupancy and average daily rate (ADR). This can be done by analyzing market trends, demand patterns, and competition. Based on the analysis hotels set prices and inventory levels that are in line with their guests’ willingness and ability to pay.

As a result, hotels attract more guests and increase their occupancy. This can lead to higher RevPAR, and this is the ultimate goal of Booking Master’s Revenue Management System.

Enhanced Guest Experience

Booking Master’s Revenue Management System can help hotels enhance their guest experience. Hotels can ensure that their guests are getting the best value for their money by optimizing prices and inventory using revenue management techniques.

For instance, if a hotel is experiencing low demand, it can reduce its prices and offer attractive packages to attract guests. On the other hand, if a hotel is experiencing high demand, it can raise the prices and offer exclusive packages to meet its high-end guests. By providing customized pricing and packages as per the guests’ needs and preferences, hotels can create a memorable and enjoyable experience for their guests.

Saves precious time

With Booking Master’s Revenue Management System, the Hotelier no longer has to manually input data and track performance metrics. She can focus on other aspects of running the hotel by focussing on Business Strategy. Booking Master’s RMS provides the Hotelier with accurate and up-to-date data that can help her in making informed decisions about pricing, promotions, and more.

Market Segmentation

Booking Master’s Revenue Management System helps in Market Segmentation. Through Market Segmentation Hoteliers group travelers based on their reason for travel and hotel preferences. Using Market Segmentation Hoteliers reach specific travelers better with personalized marketing materials, targeted pricing strategies, and customer-centric services.

Note: Parameters of Market Segmentation:

  • Length of stay patterns
  • Weekday vs weekend business
  • Booking lead time
  • Pricing sensitivity
  • Cancellation percentages
  • No-show ratios
  • ADR and RevPAR per segment

Rate level utilization

Booking Master’s Revenue Management System maximizes profits by limiting low-ADR rate plans, capping discounts, or applying selected blackout dates to specific rate plans or booking channels. 

Final Thoughts

Booking Master’s Revenue Management System is an all-in-one, easy-to-use revenue management solution for all types of Hotels and Resorts that will empower Hoteliers to quickly reach new levels of profitability. It helps in capturing the most valuable business and making an immediate positive impact on revenue and profitability.

Booking Master’s Revenue Management System delivers scientific pricing decisions at the room type and rate code level to drive optimal revenue performance.

Improve your ability to make strategic decisions in the Hotel Business and increase profits with Booking Master’s Revenue Management System.

Benefits of using WhatsApp Business API in Hotel Business

Posted on by adminBooking

Today, effective communication plays a pivotal role for successful businesses and their customers. Nowadays, guests prefer to interact with the Hotel Team effortlessly using texts, images, and emojis. Hence, Messaging apps like WhatsApp, Facebook Messenger, etc., are the most preferred communication channels.

Hoteliers too need a quick and efficient way to communicate with their customers.

In order to satisfy Guest’s needs and build lasting customer relationships, Booking Master’s WhatsApp Messaging API is the perfect solution.

Rationale:  More than 2 billion customers from over 180 countries use WhatsApp regularly to stay connected. Clearly, WhatsApp Business API is gaining prominence.

Hotels can easily leverage WhatsApp to improve their communication with guests and drive more conversions.

Booking Master’s WhatsApp Integration Service

WhatsApp integration helps Hotels increase direct booking conversion rates by up to 112%. Hoteliers can leverage WhatsApp to drive effective guest communication and more lead conversions to generate high revenue in the Hotel Business.

Key features

✅ Improved Guest Communication

✅Automatic Greeting Message

✅Birthday and Anniversary Wishes

✅ Booking Confirmation Messages

✅ Check-in Messages

✅ Google Map Location sharing before Check-in

✅ Intercom Number, Restaurant Link, Special Dishes Messages post Check-in

✅ Sight- seeing offer Messages

The possibility of opening a WhatsApp message is 98 percent. This is five times higher than emails and SMSes. Additionally, it has a conversion rate of 45-60 percent, 12 times higher than the other two traditional communication channels. These statistics are significant and underscore the importance of leveraging WhatsApp.

Nowadays, online travel agencies (OTAs) like MakeMyTrip and Booking.com have now capitalised on this trend to drive more conversions and ensure a seamless guest experience.

Benefits of Booking Master’s WhatsApp Integration Service

WhatsApp can be used to remind guests that they are coming to stay at your Hotel/Resort. You can create a seamless experience by sending them a booking confirmation on WhatsApp, which reduces the hassle of guests going through their emails to find the booking voucher.

WhatsApp is a very effective tool for capturing abandoned bookings. There are high chances of witnessing significant conversions when the Hotelier sends personalized offers or discounts to potential guests who have quit their booking journey midway.

As a Hotelier, you can drive more upsells through WhatsApp on the day of arrival. More upsells equals more revenue.

Next, you can leverage WhatsApp by requesting for guest feedback on the day of departure. These would boost your customer reviews and also provide valuable insights.

Pre-arrival

Hoteliers can make use of WhatsApp to offer exciting upselling activities and other personalized services. 

  • Early check-in and late check-out
  • Room upgrades
  • Pickup services
  • Pet fees
  • Spa and wellness services
  • Breakfast buffet

Post arrival

Using WhatsApp upselling can be leveraged during the stay to offer various products and services.

  • Attractions and event tickets
  • Club facilities
  • Private dining room
  • Extended stays
  • Renting a bike/ car
  • Spa and wellness services

Post stay

While checking out, hotels can go the extra mile to impress guests with quality feedback. Hoteliers can offer guests a cab hiring service to the airport to ensure that guests leave with the best experience and hence give high ratings.

  • Airport/city transport and transfers
  • Discount vouchers for local businesses
  • Luggage room

Closing Remarks

Upselling with WhatsApp will help the Hotelier boost revenue, build customer loyalty, and smoothen operations.  With Booking Master it becomes extremely convenient to understand customer requirements and preferences. Remember, the right way to upsell is to utilize the right techniques and understand your customers. And Booking Master’s WhatsApp API integration does play a crucial role in this.  

Benefits of Advanced Accounting Software for Your Hotel Business

Posted on by adminBooking

In Hotel accounting cash flows are tracked across departments and the hotel’s financial position is analyzed so that the balance sheets, profit and loss, and cash flows are all up-to-date. Accounting makes budgeting, forecasting, or cost planning much more effective by ensuring profitability and helps in making data-driven decisions based on Financial Reports.

With the use of Booking Master’s Accounting Software, the whole accounting process is automated and there is no need to hire expensive Accountants. Booking Master’s Accounting Software will maximize your hotel’s revenues through a thorough review of the budget based on real-time information and will adjust profit forecasts accordingly.

Once the burden of executing all tasks related to accounting is reduced hotel owners can focus on more important things like operations and Business. Booking Master’s Accounting Software automates and accelerates a hotel’s accounting processes, from entering transactions to creating invoices, tracking payments, and generating reports. It basically eliminates the problem of scattered and inaccessible Data. It makes budgeting, forecasting, or cost planning much more effective by ensuring profitability.

Booking Master’s accounting system will support our partners to achieve:

  • Total sales cost
  • Revenue utilized
  • Future planning
  • Tracking cash flow
  • Capital expenditure
  • Budget preparation
  • Payroll functions

Benefits of accounting system for your hotel business

Automation and accuracy

Booking Master’s accounting system makes it easy for the Hotel to generate invoice, pay slips, account statements, and much more.

The Hotelier can eliminate errors in manual tasks and find great accuracy in mathematical calculations.

Access

The Hotelier can access Booking Master’s Hotel Account Manager System from anywhere and anytime.

Real-time information

Booking Master’s Hotel Accounting System provides financial data comprehensively through real-time view of the cash flow, accounts receivable, accounts payable, etc.

Easy to use

Booking Master’s Data entry process is simple and easy to update online.

Efficiency and Speed

Compared to manual methods, Booking Master’s Hotel Accounting System make things easy and increases the efficiency of tasks as well due to its speed and accuracy.

Records Revenue Better

Hoteliers are definitely going to feel the differences when it comes to recording revenue using Booking Master’s Accounting Software as opposed to manual bookkeeping methods. This is because doing things manually takes a lot more time and effort.  With Booking Master’s Accounting Software hoteliers can run reports on specific areas such as room revenue and restaurant revenue that too separately.

Enhanced Customer Satisfaction

After using Booking Master’s Accounting Software Hoteliers will get rid of cumbersome processes like manual accounting. And now, Hoteliers can devote more time to strategic areas and Business Development which will not only enhance customer satisfaction buy further improve hotel revenue. Booking Master’s Accounting Software helps hoteliers stay organized so they don’t miss out on selling anything from Business perspective.

Maximizes Business Potential

Booking Master’s Accounting Software will help hoteliers maximize their hotel’s business potential by increasing revenue. This would be done through decreasing costs and improving cash flow. These are the things that makes a hotel more successful and profitable.

Budgetary Control

The Hotelier can easily create and manage budgets using Booking Master’s Accounting Software. The Hotelier can set spending caps for several categories and get notifications when she reachs the maximum. By making wise financial decisions, the Hotelier can meet her Hotel’s financial objectives.

Account Tracking

Using Booking Master’s Accounting Software the Hotelier can manage numerous accounts in a single location, such as credit cards, bank accounts, and investment portfolios. The tool automatically syncs with the financial institutions to guarantee accurate real-time data.

Access To Report

Booking Master’s Accounting Software helps the Hotelier access thorough reports and perceptive analytics to understand the Hotel’s spending patterns better. Our Hotelier partner can make data-driven decisions through trend-analyzing, spotting areas for development, and finding possibilities. She can track important metrics with Booking Master’s account manager software to rapidly identify the transactions yet to close and those that should be given less priority.

Tracking Business Goals

Finally, Booking Master’s Accounting Software helps in setting financial objectives and tracking progress towards reaching them. It helps Hoteliers track whether she wants to upgrade her hotel service, make an emergency fund, or make a significant purchase. In a nutshell, it helps in tracking and meeting Business Goals.

In a nutshell,

Booking Master offers well-optimized and user-friendly online account management software that will help you take complete control over hotel accounts and forecast hotel revenue. Invest in our account management system today.

BALANCING REVENUE AND DEMAND IN THE HOTEL INDUSTRY

Posted on by adminBooking

In the Hotel Industry, Hoteliers should consider demand analytics as it is a crucial tool that can be used to determine pricing. In this context, seasonality (high and low seasons) plays a key role.  In the high seasons, due to high occupancy rates hotel room prices are not affected by the size of demand. But in low seasons, hoteliers tend to give incentives, lower prices give upgrades and upsell to overcome the drop in demand. Hence, the demand for rooms shows more responsiveness in the down-season. Other factors like the availability of rooms and the hotelier’s profit goals play a key role in this balancing act of Demand and Revenue.

Hoteliers can maximize revenue during high season by resorting to Booking Master’s Revenue Management Strategies. It’s important to take advantage of high demand, And Booking Master’s Revenue Management System can help Hoteliers with this by changing room rates based on analytics like historical data analysis, market trends, booking patterns, offering extra services and amenities, cross-selling and up-selling strategies, etc.

Revenue Management technique is used to predict consumer behavior at the micro-level. This analysis can be used to optimize pricing and maximize revenue growth based on demand.

In a nutshell, Booking Master’s Revenue Management System helps the Hotelier to sell the right Hotel Service at the right price to the right customer at the right time. Here, the Hotel Service can be anything starting from Room to Restaurant. It can be spa services, car rental services, tour guides, camping or laundry services.

Booking Master’s Revenue Management System aids in optimum utilization of the available resources, such as perishable inventory of hotel rooms depending upon the season.

This helps in generating the maximum amount of revenue from the business. It allows the management to make an informed and data-driven decision.

Other than Season, the demand for hotel rooms depends on various factors, such as the income level, preferences, and travel behavior of potential customers.

The availability and attractiveness of alternative accommodation options, such as Airbnb, and hostels also influence Demand. So, the goal is to increase demand during periods of low demand. There are various ways of doing this. Example: By attracting price-sensitive customers, such as vacationing families, with a price discount. Another revenue management tactic is to charge customers a lower rate if they stay over a longer period that also covers low-demand days. There are tons are such tactics that can be carfted for your Hotel by Booking Master based on the various parameters.

Booking Master provides simple revenue management solutions to hotels so that Hoteliers can make informed decisions and grow profits.

Every Hotel has its own strengths and weaknesses. Booking Master helps in identifying these and crafting methods that are most relevant to your needs specifically by taking a tailored approach through Revenue Management Software.

Booking Master’s Revenue Management System helps in predicting accurate demand forecasts and helps in anticipating seasonal trends and adjusting your revenue management strategy. It helps you upsell and cross-sell services effectively.

strategic marketing. The system helps you in creating Flexible Rate Structures that can help boost occupancy during the low season. It helps you in creating the right package for your guests that would entice them to choose your hotel.

Hire the best team to boost your hotel’s occupancy and maximize your revenue based on demand-supply analysis and guest behavior. Choose Booking Master’s Revenue Management System.

BENEFITS OF BOOKING MASTER’S CHANNEL MANAGER

Posted on by adminBooking

A ‘Channel’ is a third-party website. It is often referred to as an Online Travel Agent (OTA). These third-party websites allow users to search and book Hotel Rooms and Flights. These channels get into an Agreement with the Hotelier. As per this Agreement, they charge a fee for marketing your Hotel/ Resort and processing bookings on your behalf. In return, they charge a commission that was agreed upon. This Commission is usually a fixed percentage of the booking value, typically 10-20%.

Importance of Channels

OTAs can significantly increase distribution and therefore potential Hotel bookings. OTAs like Booking.com and Expedia control a huge proportion of all online hotel bookings. Even if your Hotel is a well-established brand with deep pockets, it is quite difficult to attract direct bookings through your Hotel’s Website. OTAs on the other hand, invest huge amounts of money just to attract large numbers of visitors to their websites. Since these OTAs show multiple properties visitors prefer these websites for their research as they do cross-comparisons before booking their accomodation. All you have to do as a Hotelier is to stand apart from other Hotels in this list of properties in terms of Ratings, Reviews and Services. OTAs play a major role in converting ‘lookers’ to ‘bookers’.

Decoding Channel Manager

Booking Master’s Channel Manager is a cloud-based application, that distributes your Hotel rooms, rates, and availability to all connected channels. For instance, your booking engine and OTAs.

When a customer makes a booking on any channel the channel manager updates rates and room availability across the rest of the channels automatically and on a real-time basis.

Working of the Channel Manager

When a room is booked by a channel manager pass this information in the form of Booking Data to the Hotel’s PMS i.e. Booking Master’s PMS. Once the reservation data is saved, the room is blocked. This particular information is now picked up by Booking Master’s Channel Manager who removes the room from the inventory across all channels on a real-time basis. This drastically reduces double bookings and unwanted overbookings for the hotel. At the same time, this allows the hotel to advertise its entire available inventory on all relevant portals.

Channel Managers give hotels some massive advantages. Your hotel’s reach is hugely increased through its presence on multiple platforms. This gives the Hotelier a greater opportunity of filling all the rooms. Channel managers also save an enormous amount of time and effort.

Thus, the benefits of using Booking Master’s Channel Manager are as follows:

  • Hotel Rooms can be sold online across major online channels
  • Inventory & rates are updated in real-time across multiple OTAs
  • No more manual errors
  • Minimize overbookings
  • Reduce price parity issues
  • Increase visibility
  • Increase sales capacity
  • Saves time
  • Maximize profits

Why choose Booking Master?

A channel manager could significantly boost your Hotel revenues and enhance the occupancy rate. Booking Master’s Channel Manager helps you track multiple channels from a single point. It helps you update multiple listings simultaneously through its two-way synchronization. A lot of time is lost in making adjustments to the listings one by one manually. Booking Master’s Channel Manager saves crucial time of the Hotelier that she can spend in other important things like Business Development. Double Bookings have a negative impact on Hotels’ revenue. Booking Master’s Channel Manager helps prevent overbookings and Double Bookings by updating the channels on a real-time basis. In a nutshell, Booking Master’s Channel Manager saves time and money by eliminating routine operations. Also, Booking Master’s channel manager increases the visibility of the Hotel on a national level.

Grow your Hotel Sales and Productivity with Booking Master’s Channel Manager Integration.